Foundation research
Research
Reports, papers and forecasts on the NEO Economy and the mindset behind it.
1 November 2026
Report
The Australian NEO Economy: population, income and consumption
The NEO Economy accounts for A$628 billion of annual consumption in Australia. Household income there is more than double that in the Traditional Economy, and spending per consumer is 172 per cent higher.
1 November 2026
Report
The US NEO Economy: population, income and consumption
In the United States, the NEO Economy accounts for around US$9 trillion of annual consumption, 41 per cent of the national total.
November 2026
Executive paper
The NEO Economy: Where the Future of Your Business Is Being Decided
An international bank, a premium skincare brand, a fashion and jewellery house and JB Hi-Fi: four businesses in four markets, and what each found in the NEO Economy.
2026
Futurecast
NEO Futurecast FY27: Where NEOs Are Heading, and How Brands Can Follow
Forty signals across eight domains, including travel, retail, luxury, energy, consumer technology and cars.
January 2027
Book
The NEO Economy: Where the Future of Your Business Is Being Decided
The new book by Ross Honeywill, Jonathan Coles and Iain Good on the customers who make up the NEO Economy.
Earlier books on the NEO mindset
Being NEO (2023)
One Hundred Thirteen Million Markets of One (Fingerprint, USA, 2012)
NEO Power (Scribe Publications, 2006)
I-Cons (Random House, 2001)
For the media
The NEO Economy figures may be quoted with attribution to the Social Intelligence Lab. For interviews, briefings and the full reports, contact Dr Ross Honeywill at ross@socialintelligencelab.com.
Social Intelligence Lab
The NEO Economy The Book Research About Contact
NEO Economy is a registered trademark owned by The Honeywill Trust.