Foundation research
Research
Reports, papers and forecasts on the NEO Economy and the mindset behind it, with evidence for the United States, Australia and the United Kingdom.
Updated 5 November 2026
Report
The US NEO Economy: population, income and consumption
US$9 trillion in annual consumption: 41.3 per cent of the US total. Its 69 million consumers account for 50.3 per cent of discretionary consumption.
Updated 5 November 2026
Report
The Australian NEO Economy: population, income and consumption
A$628 billion in annual consumption. Mean gross household income is 113.5 per cent higher than in the Traditional Economy, and consumption per consumer is 171.9 per cent higher.
Updated 5 November 2026
Executive paper
The NEO Economy: Where the Future of Your Business Is Being Decided
An international bank, a premium skincare brand, a fashion and jewellery house and JB Hi-Fi: four businesses in four markets, and what each found in the NEO Economy.
2026
Futurecast
NEO Futurecast FY27: Where NEOs Are Heading, and How Brands Can Follow
Forty signals across eight domains, including travel, retail, luxury, energy, consumer technology and cars.
January 2027
Book
The NEO Economy: Where the Future of Your Business Is Being Decided
The new book by Ross Honeywill, Jonathan Coles and Iain Good on the customers who make up the NEO Economy.
Earlier books on the NEO mindset
Being NEO (2023)
One Hundred Thirteen Million Markets of One (Fingerprint, USA, 2012)
NEO Power (Scribe Publications, 2006)
I-Cons (Random House, 2001)
For the media
The NEO Economy figures may be quoted with attribution to the Social Intelligence Lab. For US and international interviews, research briefings and the full reports, contact Dr Ross Honeywill at ross@socialintelligencelab.com.
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The NEO Economy The Book Research About Contact
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Research use and disclaimer
Attributed quotations are welcome. Other reproduction, adaptation or commercial exploitation of our original research materials requires prior written approval, except as permitted by law. Do not remove attribution, claim authorship or imply our endorsement. Publication grants no licence to our proprietary tools or methods. Findings are general information, not advice for a particular business; any application is at the user’s own risk. To the fullest extent permitted by law, Social Intelligence Lab, its owner and contributors exclude liability for resulting loss.